The carmaker Subaru attended the 2007 International Car Show at the Rural Expo and SIA Interactive developed new special effects for the booths interactive floor.
Technical Form
Client
Subaru
Place
Rural Expo, Buenos Aires, Argentina
Date
June 15-23, 2007
Client's Goal
To offer attention-grabbing contents for its booth with high-impact advertising.
Solution
Interactive floor.
Results
When walking on the floor, people were surprised to see what happened – and they wanted to do it again. The state-of-the-art technology used for the implementation of this development made the solution highly impressive and attractive.
July 2007 - Argentina
New interactive effects were developed for the booths interactive floor. To get to the booth, people walked over a floor covered with virtual leaves, snow or water, encountering the brand logo and other images with every step.
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