As part of the 2007 edition of the International Car Show, SIA Interactive developed a Multiplayer Car Race with four play stations for the Lo Jack booth.
Technical Form
Client
Lo Jack
Place
Rural Expo, Buenos Aires, Argentina
Date
June 15-23, 2007
Client's Goal
To add interactive content to the booth and achieve constant brand presence.
Solution
Multiplayer Car Race.
Results
A great number of people got involved in the game. The highest participation rates were when racecar driver Marcos Di Palma, who is sponsored by Lo Jack, visited the booth. Many prizes were handed out to the competitors.
July 2007 - Argentina
Multiplayer races were developed for two and four players on four interactive kiosks. The solution included birdÂ’s eye views on two plasma screens where the public could watch the races.
The participants selected the color of their racecar (Nascar) from four different options; all vehicles were decorated with Lo Jack advertisements. At the end of the race, the ranking appeared (on the plasma screen) with the total points obtained by each racer and the corresponding prize.
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