During the kick-off month of the America Cup 2007, Coca-Cola (Embotelladora Andina) asked SIA Interactive to create a Virtual Penalty Kicks for a promotion at supermarkets in Santiago de Chile.
Technical Form
Client
Coca Cola
Place
Supermarkets in Santiago de Chile
Date
May 7-June 8, 2007
Client's Goal
To promote the brand at the start of the America Cup 2007 with an interactive solution and prizes for participants.
Solutions
Game of Virtual Penalty Kicks.
Results
More than 4,500 children participated in the game. The sale of Coca-Cola products rose considerably at each location.
July 2007 – Santiago de Chile
To celebrate the kick-off of the America Cup 2007, Coca-Cola was looking for a new way to promote its main line of products in Chile. To achieve this, the firm asked SIA Interactive to develop an interactive game that would allow consumers to participate and to win Coca-Cola prizes. The solution was a game of Virtual Penalty Kicks.
Participants who purchased over 1,000 Chilean pesos worth of Coca-Cola, Coca-Cola Light and Coca-Cola Zero got to kick 5 penalty shots and receive prizes based on the number of goals they made. The top prize was a Chilean soccer team jersey.
The solution made a notable impact on supermarket sales and attracted more than 4,500 participants in a month.
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