At the International Car Show 2007 held at La Rural, SIA Interactive developed 18 interactive catalogues for automaker Daimler Chrysler.
Technical Form
Client
Daimler Chrysler
Agency
361/BBDO Argentina
Place
Sociedad Rural, Buenos Aires, Argentina
Date
June 15-23, 2007
Client's Goal
To offer information on the cars exhibited in an innovative and intuitive solution.
Solution
Interactive Catalogues.
Results
At the invitation of the promotional team, a great number of people got information from the catalogues and learned more about the products.
July 2007 - Argentina
Eighteen computers with 19 touch-screen monitors were installed where show goers could navigate a catalogue with the information of all the cars exhibited, including all three Chrysler brands: Chrysler, Dodge and Jeep.
“The solution was highly effective and it was a big plus for the booth dynamics. SIA Interactive was both professional and efficient”.
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