This state-of-the-art technology allows participants to play games and use their own body as the interaction device.
This state-of-the-art technology allows participants to play games and use their own body as the interaction device.
This product projects dynamic contents on any surface, creating an experience in which people interact with a brand. A video camera captures the participant's movements, allowing the player to hit the ball, select options from a menu or move an onscreen character.
The audience interacts with commercials - opening a curtain to reveal a new product, navigating a product catalogue or setting off special effects - by simply taking a step or placing a hand on the projection.
For its booth in the Cirque du Soleil tent, Citibank hired SIA Interactive through ad agency Wunderman to develop an interactive game: Virtual Tightrope Walker..
SIA Interactive was asked by agency Estudio 6 to develope at Expo FIT, the tourism trade show held at La Rural Expo in Buenos Aires, a Cameraction Park the Plane Simulator for LAN airlines.
As part of the 2006 World Cup in Germany, Coca Cola organized a virtual championship at the two most important malls in Costa Rica. SIA Interactive and Tactik were in charge of developing, installing and supervising the tournament.
Nearly 13,000 people participated in the games Put Together Your McCombo and Tractor Race. The solutions were developed by SIA Interactive at the request of agency Smash BTL, for the booth of its client McDonald's at the Rural Expo 2005.
As part of an integral proposal made by the agency Visual Argentina, SIA Interactive developed 5 games that utilize SIA-Cameraction technology for the Coca-Cola booth at the Rural Expo 2005.
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