SIA Interactive was hired by the agency Compound to develop an attraction for its client Sunny. The game, developed for the product Sunny Delight was used at a promotional tour at shopping mails across Spain.
Technical Form
Client
Sunny
Agency
Compound
Place
Promotional tour at malls across Spain
Date
January 10-March 10, 2009
Client´s Goal
A game for up to four players designed to entertain both children and adults.
Solution
Cameraction
Results
Great reaction from the public and high levels of participation.
April 2009 – Spain
The company Sunny held a promotional tour at shopping malls across Spain to launch its orange juice Sunny Delight. To make the promotion an unforgettable one, SIA Interactive was asked to develop a game that would attract both children and adults to the companys booth.
Cameraction game
Based on the products features, SIA Interactive developed a Cameraction game in which up to four participants could play at a time. In this race, participants downed virtual glass of Sunny Delight juice to empty their cups on screen.
Both children and adults participated enthusiastically in the promo, which was taken to different cities across Spain.
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