The automaker SEAT hired SIA Interactive through its ad agency PROMOAUTO to develop an Interactive Catalogue for the launch of its new model Exeo. The promotion was held during Fashion Week - Lisbon in the capital city of Portugal.
Technical Form
Client
Seat
Agency
PROMOAUTO
Place
Lisbon Fashion Week – Lisbon, Portugal
Date
March 12-15, 2009
Client´s Goal
To present the new SEAT Exeo in an innovative, entertaining way
Solution
Virtual Mouse
Results
Hundreds of expo goers stopped by the company's stand to participate and find out more about the features of the new SEAT model.
April 2009 – Lisbon, Portugal.
In March, at the annual edition of Fashion Week Lisbon, SEAT decided to promote its new car model, Exeo. SIA Interactive was chosen by the automaker to present an Interactive Catalogue at the companys booth.
With the companys objective in mind, SIA Interactive mounted a plasma screen at the SEAT booth where visitors could see the new Exeo from different angles, discovering all of its state-of-the-art features by using a wireless device.
Using this innovative, entertaining solution, booth visitors got familiar with the vehicle. The promotion was clearly a success, with hundreds of people coming to the company booth to participate.
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