The holidays are the time when major brands come out to show the latest and surprise consumers.

To put together their shop windows for Christmas, leading kids clothing brand Cheeky decided to call SIA Interactive to implement a solution that would impact both adults and children alike.

The company chose interactive shop windows from a list of proposals. Three games were developed (Memory, What comes next and Try your Luck) which were installed on 8 interactive modules that were taken to different Cheeky branches at local shopping malls like Abasto, Galerías Pacífico, Unicenter, Palmas del Pilar and Solar de la Abadía.

These kiosks are installed inside the shop window and, thanks to cutting-edge technology, they allow participants (in this case, children) to play from outside the shop by simply touching the window.

Kids were astounded when they discovered they could play the games this way. The surprise led many children to come to the store, which is clear from the number of games played during the promotion: on average, more than 30,000 games were played at each branch in 7 days (each day lasting six hours).

The promotion was so successful that the games will be set up again for January 6th (Day of the Three Wise Men).

“This new, high-impact game medium allowed children to play while standing outside the shop window. This attracted shoppers to the stores and created more traffic inside. We are so pleased with the way SIA responded to our needs, both in terms of the quality of the games as well as the service. In addition, the promotion came together at the last minute, and SIA was able to work quickly in order to get things done in time for the holidays”.

María Fernanda Méndez
Marketing Department
Cheeky