Virtual Reality multiplies the impact of a message since it allows
the user to get immersed in the given information.
The participant climbs on a platform, dons visor with a Virtual Reality head tracker that immerses the participant in fantastic virtual worlds that are custom-made for each company.
This technology allows companies to present products, services or their corporate image in a way never seen before. This can be done as a passive presentation or as an interactive game application
What is it used for?
Virtual Reality allows participants to live a marvelous adventure, like getting to know a product inside-out or traveling through the human body to get a birds eye view of how a new medicine works. It is a high-impact solution and identifies the brand with state-of-the-art-technology.
The advertising agency Estudio 6 chose SIA Interactive to create a game that would get the publics attention at a booth for its client Lan. The booth was for the International Tourism Trade Show held in the city of Buenos Aires.
At the request of Bustamante Publicidad, SIA Interactive developed a Virtual Reality game to introduce Colgate Total's new toothpaste formula. The promotion was performed at the Carrefour Argentina supermarket chain.
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