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Coca Cola hired SIA Interactive through the Raúl Lopez Rossi agency to develop a series of Standees where movie goers could watch 3-D contents in the lobbies of different branches of Cinemark theaters.
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Technical Form |
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| Client |
Coca Cola |
| Agency |
Raúl Lopez Rossi |
| Place |
Cinemark Cinemas, Buenos Aires, Argentina |
| Date |
September, 2010 |
| Client´s Goal |
To show commercials and 3D contents to movie goers outside of the actual theater |
| Solution |
Standees with 3D visors that were installed in the theater lobbies |
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