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As the main sponsor of the FIFA world cup 2010, MTN contracted SIA Interactive to implement novel, attractive marketing actions.
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Technical Form |
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| Client |
MTN - World Cup South Africa 2010 |
| Agency |
Octagon |
| Place |
Johannesburg, Sandton, Soweto, Durban, Cape Town - South Africa |
| Date |
June, 2010 |
| Client´s Goal |
Interactive solutions for the public at the FIFA Fan Fest™ in South Africa |
| Solution |
Audience Game and Walking Media |
Julio 2010, Johannesburg, Sandton, Soweto, Durban, Cape Town - South Africa
Large-scale actions were needed to get the attention of all the fans attending each match.
The public interacted with eight Walking Media and seven Audience Games: four were set up with their own stage and another three mobile ones were installed in trucks.
On the Walking Media, instant win games were installed with overhead monitors so that the action would be visible from all angles.
The Audience Games were configured during half-time with the teams playing that specific match; the fans from each country then divided into two groups and moved their bodies to advance the soccer ball of their “team” and make the goal.
The client was very satisfied with the solution, since SIA’s solution maximized the space assigned to the brand and really got the public’s attention.
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