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The ad agency Sumo Portugal hired SIA Interactive to develop and implement the Sing Millennium game. The game was part of the brand activation for Millennium BCP at Rock in Rio Lisbon 2010.
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Ficha Técnica |
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| Client |
Banco Millennium BCP |
| Agency |
Ad agency Sumo Portugal |
| Place |
Rock in Rio Lisbon, Portugal |
| Date |
May, 2010 |
| Client´s Goal |
People had fun and interacted with the brand in an innovative way |
| Solution |
Karaoke |
| Results |
Rock in Rio Lisbon 2010. The event attracted 250,000 visitors. |
June 2010 - Rock in Rio Lisbon, Portugal
Participants showed what they were made of by singing songs selected by Millennium BCP at the Millennium Box at Rock in Rio Lisbon 2010. The event attracted 250,000 visitors.
Rock in Rio Lisbon is one of the most important events held in Portugal, one that attracts many visitors and gets plenty of media coverage. For this reason, Millennium BCP wanted an eye-catching solution that would allow visitors to remember their experience with the brand at the event.
Millennium Sing is a karaoke solution that analyzes whether a singer can carry a tune. To play, participants had to sing songs to get points.
The goal of the game is to sing a song into a microphone and to stick as closely to the original as possible. Depending on how well participants carried the tune, their final score varied.
Players were ranked and every hour, the top singer received a trophy.
During the five days the event lasted, more than 600 peopled came to the Millennium Box to play Millennium Sing.
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