As part of Keep it Clean, an awareness campaign organized by the Buenos Aires Municipal Government, the agency Delta Comunicación chose SIA Interactive to develop a solution that would contribute to urban cleanliness.
Technical Form
Client
Buenos Aires Municipal Government
Agency
Delta Comunicación
Place
Botanical Gardens and the United Nations Square, Buenos Aires.
Date
June 5, 2009
Client´s Goal
To established the values of the Keep it Clean campaign in an entertaining way to encourage participation.
Solution
Trivia with Publiman
Results
Active participation of those who attended the outdoor events organized by the city government.
July 2009 – Buenos Aires, Argentina
Based on the objectives of the Buenos Aires Municipal Government to present the values of the Keep it Clean campaign in an entertaining way and to encourage the publics participation, SIA Interactive developed an itinerant solution consisting of a Trivia with Publiman game that could be implemented in outdoor locations across the city.
Trivia with Publiman
Presented as part of a series of public activities that the municipal government organized at the Botanical Gardens and the U.N. Square, the Trivia game consisted of eight questions divided in two levels of difficulty (a beginner level and an advanced level) related to keeping the city clean.
In each round, four players had to answer the questions by using the wireless controls and whoever answered the most questions correctly won a prize.
The three Publimans approached the people who showed interest in the game. They reacted with surprise when someone did not know the answers and helped them to learn the basics on keeping the city clean in an entertaining way.
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