SIA Interactive was contacted by the promotions agency Glue to design an interactive game for Nokia. The winner of the game, which was played at the Centro Banamex in Mexico, won a Nokia cell phone.
Technical Form
Client
Nokia
Agency
Glue
Place
Centro Banamex – Mexico
Date
April 30-June 30, 2008
Client´s Goal
To attract the public attending the performance of dance troupe Fuerza Bruta to the Nokia booth.
Solution
Interactive Walking Game
Results
An average of 80 visits per day four days a week, for a total of 2,560 players during the promotion.
July 2008 – México.
The promotions agency Glue hired SIA Interactive to do a promotional event for its client Nokia. The promotion, held at the Centro Banamex, coincided with performances by the dance troupe Fuerza Bruta. The shows began on April 30, 2008 and continued for two months.
For the promotion, SIA Interactive designed and installed an interactive game installed at a booth where Nokia’s latest phone models were on view. Thanks to the attractive display, the public that attended the event was drawn in to the Nokia booth.
Drawn in by the entertaining game and the prize incentive, many participants came to play on various occasions and worked to beat their own record. The public’s response is clear in the numbers: the booth received 80 visits per day four days a week, for a total of 2,560 players during the promotion.
SIA Interactive provides the right solutions for each client and every event.
Eduardo Muñiz
Purchasing and Production Director Glue Mexico
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