At the request of agency Brandiacentral, SIA Interactive developed an Interactive Path for the agencys client Nokia. The path was based on a platform with 30 interactive tiles.
Technical Form
Client
Nokia
Agency
Brandiacentral
Place
Fashion Week in Lisbon, Portugal
Date
March 9-11, 2007
Client´s Goal
To create an entertaining and high-tech solution for the event to achieve high brand recall while promoting new products.
Solution: Interactive Path.
Solution
Interactive Path.
Results
More than 1,500 visitors participated in 4 days. The game received the first prize from the Clube de Creativos de Portugal.
April 2007, Lisbon, Portugal
An Interactive Path consisting of 30 light-up tiles with sensors was developed.
At the start, the system showed a series of light-up tiles showing the path to the other side. The lights then went out and the participant had to remember the path to get to the other side correctly. Finaly, winners could choose from three tiles to receive their prize.
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