For the third consecutive year, Ledesma asked us to implement three interactive games for its booth at the Rural Expo Show. The selected games were El Chipote, an Advertising Trivia and a Virtual Roulette.
Technical Form
Client
Ledesma.
Agency
EW Publicidad
Place
Rural Expo, Buenos Aires, Argentina
Date
July 18-30, 2006.
Client´s Goal
To offer new entertaining contents at the company booth.
Solution
Chipote, Audio Trivia and a Virtual Roulette.
Results
Thanks to the flow of visitors and the entertaining selection, the booth won several prizes, including the Best Promotion Booth at the expo.
August 2006 - Argentina
In El Chipote, participants had to hit the strength meter as hard as they could with a hammer and the impact could be viewed on screen.
For the Trivia game, participants donned headphones to hear an advertisement and then had to answer questions on the ad. In both cases, the booth hosts gave participants a ticket to play a Virtual Roulette game with the chance to win prizes.
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