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From 24 to 27 June, the 91st annual convention of
the Puerto Rico Chamber of Commerce was held. For the event, JWT
Promotions & Direct asked SIA Puerto Rico to
develop and implement a Question and Answer Trivia Game with Telephones
for Centennial.
July 2004 – Fajardo, Puerto Rico.
Once again, the 91st annual convention of the Puerto Rican Chamber
of Commerce brought together the principal retailers and executives
of the country. This year, the convention was held at the Wyndham
El Conquistador Resort & Golden Door Spa in Las Croabas.
Telecommunications firm Centennial participated with a booth at the
convention, and SIA Puerto Rico was asked to come up with a solution
that would entertain visitors and include the brand’s concept.
SIA responded with a Question and Answer Trivia Game in which participants
use telephones to play.
The results exceeded all expectations. The public was attracted to
the booth, drawn by the novelty of the game and its implementation;
participants had a great time, and the number of players was higher
than predicted: 1,150 people played the game in the three days that
the conference lasted.
“Everyone loved the game. Many said ‘this game rocks’;
others requested a CD version and some of the onlookers couldn’t
resist yelling out the answers. Taking into account the number of
participants, we can certainly say that we are more than satisfied
with the solution offered by SIA Puerto Rico”.
Erika
van O'ordt
Direct Marketing Accounts Manager
JWT Promotions & Direct
Puerto Rico
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